KHARKIV – SMART CITY
Center of business tourism in Eastern UkraineThe concept of “business tourism” emerged quite recently. It has considered being profitable and independent form of tourism in the world since 70-80’s of XX century. Now it belongs to those tourism industries, which are the most rapidly developing. The development of business tourism has become one of the priorities in the program of tourism development up to 2022. According to experts, Kharkiv has unique opportunities for the development of business tourism as the most promising type of tourism. Today, the city authorities believe, that business tourism is a priority for the future development due to the presence of the centers of the administrative and business management in the city. The bases for the development of business tourism are the international congresses, symposia, workshops, exhibitions and other events. There is also the potential for the holding of international competitions in various sports. But apart from that, Kharkiv has the ability to develop other promising types of tourism: a developed network of roads and railways, the presence of the airport are determined the city as a starting point for historical and cultural sites in eastern Ukraine. The city is rich in historical heritage: Kharkiv is a member of the League of Historical Cities of Ukraine. According to statistical analysis, historical and cultural tourism are also developed in Kharkiv, sightseeing interest is in historical and cultural monuments, which are the point of interest both for Ukrainian citizens and foreign guests. The city is developing every month, enriching with new monuments, squares and parks. One of the latest achievements of the city is the Maxim Gorky Central Park of Culture and Rest, which has no analogues in Ukraine, even in the CIS counties. The policy of the city in the tourism sphere is now focused on improving its attractiveness and infrastructure as a venue for events and different types of congresses. During the Euro 2012 championship city has shown that it is able to carry out such large-scale events. In order to improve the tourism industry in Kharkiv, the Tourist Board patronized by the mayor of Kharkiv was created. Hence, modern Kharkiv is not only exceptionally beautiful city, a major industrial, scientific and cultural center, but also a vivid example that representatives of different nationalities can live, work and create together.